{"id":624,"date":"2025-03-13T13:58:20","date_gmt":"2025-03-13T12:58:20","guid":{"rendered":"https:\/\/www.cub26ua.ufra.o2switch.site\/?p=624"},"modified":"2025-03-16T22:32:38","modified_gmt":"2025-03-16T21:32:38","slug":"e-mail-marketing","status":"publish","type":"post","link":"https:\/\/www.cub26ua.ufra.o2switch.site\/?p=624","title":{"rendered":"E-mail marketing : comment construire une strat\u00e9gie efficace ?"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center\">E-mail marketing : comment construire une strat\u00e9gie efficace ?<\/h1>\n\n\n\n<style>\n    .custom-separator {\n        display: flex;\n        align-items: center;\n        justify-content: center;\n        padding: 40px 0; \/* Ajoute de l'espace au-dessus et en dessous *\/\n    }\n    .custom-separator span {\n        width: 12px;\n        height: 12px;\n        background-color: #ff66c4;\n        border-radius: 50%;\n    }\n    .custom-separator hr {\n        width: 500px; \/* Longueur de la ligne *\/\n        border: none;\n        height: 2px;\n        background-color: #ff66c4;\n        margin: 0; \/* Emp\u00eache l'espace entre la ligne et les cercles *\/\n    }\n<\/style>\n\n<div class=\"custom-separator\">\n    <span><\/span> <!-- Cercle gauche -->\n    <hr>\n    <span><\/span> <!-- Cercle droit -->\n<\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 27%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Pourquoi l\u2019e-mail marketing reste un levier puissant ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis des ann\u00e9es, l\u2019e-mail marketing demeure l\u2019un des canaux de communication les plus performants pour entretenir une relation de proximit\u00e9 avec ses prospects et clients. Mais pour \u00eatre efficace, il faut une strat\u00e9gie bien pens\u00e9e !<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Newsletter-2.png\" alt=\"\" class=\"wp-image-998 size-full\" srcset=\"https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Newsletter-2.png 500w, https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Newsletter-2-300x300.png 300w, https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Newsletter-2-150x150.png 150w, https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Newsletter-2-200x200.png 200w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n\n<style>\n    .custom-separator {\n        display: flex;\n        align-items: center;\n        justify-content: center;\n        padding: 40px 0; \/* Ajoute de l'espace au-dessus et en dessous *\/\n    }\n    .custom-separator span {\n        width: 12px;\n        height: 12px;\n        background-color: #ff66c4;\n        border-radius: 50%;\n    }\n    .custom-separator hr {\n        width: 500px; \/* Longueur de la ligne *\/\n        border: none;\n        height: 2px;\n        background-color: #ff66c4;\n        margin: 0; \/* Emp\u00eache l'espace entre la ligne et les cercles *\/\n    }\n<\/style>\n\n<div class=\"custom-separator\">\n    <span><\/span> <!-- Cercle gauche -->\n    <hr>\n    <span><\/span> <!-- Cercle droit -->\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Les cl\u00e9s d\u2019une strat\u00e9gie gagnante  <\/h2>\n\n\n<div class=\"n2-section-smartslider fitvidsignore  n2_clear\" data-ssid=\"12\" tabindex=\"0\" role=\"region\" aria-label=\"Slider\"><div id=\"n2-ss-12-align\" class=\"n2-ss-align\"><div class=\"n2-padding\"><div id=\"n2-ss-12\" data-creator=\"Smart Slider 3\" data-responsive=\"fullwidth\" class=\"n2-ss-slider n2-ow n2-has-hover n2notransition  \">\n\n\n\n\n\n<div class=\"n2-ss-slider-wrapper-inside\">\n        <div class=\"n2-ss-slider-1 n2_ss__touch_element n2-ow\">\n            <div class=\"n2-ss-slider-2 n2-ow\">\n                                                <div class=\"n2-ss-slider-3 n2-ow\">\n\n                    <div class=\"n2-ss-slide-backgrounds n2-ow-all\"><div class=\"n2-ss-slide-background\" data-public-id=\"1\" data-mode=\"fill\"><div data-color=\"RGBA(255,255,255,0.5)\" style=\"background-color: RGBA(255,255,255,0.5);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"2\" data-mode=\"fill\" aria-hidden=\"true\"><div data-color=\"RGBA(255,255,255,0.5)\" style=\"background-color: RGBA(255,255,255,0.5);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"3\" data-mode=\"fill\" aria-hidden=\"true\"><div data-color=\"RGBA(255,255,255,0.5)\" style=\"background-color: RGBA(255,255,255,0.5);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"4\" data-mode=\"fill\" aria-hidden=\"true\"><div data-color=\"RGBA(255,255,255,0.5)\" style=\"background-color: RGBA(255,255,255,0.5);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><\/div>                    <div class=\"n2-ss-slider-4 n2-ow\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1400 400\" data-related-device=\"desktopPortrait\" class=\"n2-ow n2-ss-preserve-size n2-ss-preserve-size--slider n2-ss-slide-limiter\"><\/svg><div data-first=\"1\" data-slide-duration=\"0\" data-id=\"28\" data-slide-public-id=\"1\" data-title=\"Objectif\" class=\"n2-ss-slide n2-ow  n2-ss-slide-28\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Objectif<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-QyH8eGncFuAh\" data-sstype=\"slide\" data-pm=\"default\"><div class=\"n2-ss-layer n2-ow n-uc-vrIKWPRKNfcr\" data-pm=\"default\" data-sstype=\"content\" data-hasbackground=\"0\"><div class=\"n2-ss-section-main-content n2-ss-layer-with-background n2-ss-layer-content n2-ow n-uc-vrIKWPRKNfcr-inner\"><div class=\"n2-ss-layer n2-ow n2-ss-layer--block n2-ss-has-self-align n2-ss-stretch-layer n-uc-1cb68088fdce0\" data-pm=\"normal\" data-sstype=\"row\"><div class=\"n2-ss-layer-row n2-ss-layer-with-background n-uc-1cb68088fdce0-inner\"><div class=\"n2-ss-layer-row-inner \"><div class=\"n2-ss-layer n2-ow slider-texte n-uc-12dffcb02810f\" data-pm=\"default\" data-sstype=\"col\"><div class=\"n2-ss-layer-col n2-ss-layer-with-background n2-ss-layer-content n-uc-12dffcb02810f-inner\"><div class=\"n2-ss-layer n2-ow slider-titre n-uc-165708e3bdee8\" data-pm=\"normal\" data-sstype=\"layer\"><div id=\"n2-ss-12item1\" class=\"n2-font-91745fa084559672da542c84f3622960-hover   n2-ss-item-content n2-ss-text n2-ow\" style=\"display:block;\">1. D\u00e9finir des objectifs clairs<\/div><\/div><div class=\"n2-ss-layer n2-ow n-uc-1063fd06c5e96\" data-pm=\"normal\" data-sstype=\"layer\"><div class=\"n2-ss-item-content n2-ss-text n2-ow-all\"><div class=\"\"><p class=\"n2-font-bbf27e929e316c2624ca36260b8e117e-paragraph   \">Ne pas envoyer d\u2019e-mails au hasard ! Avant tout, il faut fixer des objectifs SMART : Sp\u00e9cifiques, Mesurables, Atteignables, R\u00e9alistes, Temporellement d\u00e9finis.<\/p>\n<\/div><\/div><\/div><div class=\"n2-ss-layer n2-ow n-uc-w50KkoJcymow\" data-pm=\"normal\" data-sstype=\"layer\"><div id=\"n2-ss-12item3\" class=\"n2-font-6812a5ab21bdc7c425cfd9cf51f5afee-hover   n2-ss-item-content n2-ss-text n2-ow\" style=\"display:block;\">Exemple : \u00ab\u00a0Augmenter le taux de conversion de 10 % en trois mois.\u00a0\u00bb<\/div><\/div><\/div><\/div><div class=\"n2-ss-layer n2-ow n-uc-135fcee165cef\" data-pm=\"default\" data-sstype=\"col\"><div class=\"n2-ss-layer-col n2-ss-layer-with-background n2-ss-layer-content n-uc-135fcee165cef-inner\"><div class=\"n2-ss-layer n2-ow n-uc-11f58642493b4\" data-pm=\"normal\" data-sstype=\"layer\"><div class=\" n2-ss-item-image-content n2-ss-item-content n2-ow-all\"><img loading=\"lazy\" decoding=\"async\" id=\"n2-ss-12item4\" alt=\"\" class=\"skip-lazy\" width=\"500\" height=\"500\" data-skip-lazy=\"1\" src=\"\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Objectif.png\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"30\" data-slide-public-id=\"2\" aria-hidden=\"true\" data-title=\"Segmenter\" class=\"n2-ss-slide n2-ow  n2-ss-slide-30\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Segmenter<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-tSGTHQssrtoM\" data-sstype=\"slide\" data-pm=\"default\"><div class=\"n2-ss-layer n2-ow n-uc-pgo3ZKVyR9eV\" data-pm=\"default\" data-sstype=\"content\" data-hasbackground=\"0\"><div class=\"n2-ss-section-main-content n2-ss-layer-with-background n2-ss-layer-content n2-ow n-uc-pgo3ZKVyR9eV-inner\"><div class=\"n2-ss-layer n2-ow n2-ss-layer--block n2-ss-has-self-align n2-ss-stretch-layer n-uc-3t5w8xtwGnB7\" data-pm=\"normal\" data-sstype=\"row\"><div class=\"n2-ss-layer-row n2-ss-layer-with-background n-uc-3t5w8xtwGnB7-inner\"><div class=\"n2-ss-layer-row-inner \"><div class=\"n2-ss-layer n2-ow slider-texte n-uc-9i4WbxUHHpXZ\" data-pm=\"default\" data-sstype=\"col\"><div class=\"n2-ss-layer-col n2-ss-layer-with-background n2-ss-layer-content n-uc-9i4WbxUHHpXZ-inner\"><div class=\"n2-ss-layer n2-ow slider-titre n-uc-cD27bsUVzH4l\" data-pm=\"normal\" data-sstype=\"layer\"><div id=\"n2-ss-12item5\" class=\"n2-font-772d02f0be6adf6e596b447696934a87-hover   n2-ss-item-content n2-ss-text n2-ow\" style=\"display:block;\">2. Segmenter son audience<\/div><\/div><div class=\"n2-ss-layer n2-ow n-uc-zePNEQEwZvsg\" data-pm=\"normal\" data-sstype=\"layer\"><div class=\"n2-ss-item-content n2-ss-text n2-ow-all\"><div class=\"\"><p class=\"n2-font-d13cadb47e4070ef6c47697574754dfb-paragraph   \">Tous les contacts ne se valent pas ! Il faut alors segmenter en fonction de :<\/p>\n<p class=\"n2-font-d13cadb47e4070ef6c47697574754dfb-paragraph   \">&#8211; Leur comportement (achats, navigation\u2026).<\/p>\n<p class=\"n2-font-d13cadb47e4070ef6c47697574754dfb-paragraph   \">&#8211; Leur engagement (clics, ouvertures\u2026).<\/p>\n<p class=\"n2-font-d13cadb47e4070ef6c47697574754dfb-paragraph   \">&#8211; Leurs pr\u00e9f\u00e9rences (centres d\u2019int\u00e9r\u00eat\u2026).<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"n2-ss-layer n2-ow n-uc-S5IIJPHIrEw9\" data-pm=\"default\" data-sstype=\"col\"><div class=\"n2-ss-layer-col n2-ss-layer-with-background n2-ss-layer-content n-uc-S5IIJPHIrEw9-inner\"><div class=\"n2-ss-layer n2-ow n-uc-EXMDsF81Y0KZ\" data-pm=\"normal\" data-sstype=\"layer\"><div class=\" n2-ss-item-image-content n2-ss-item-content n2-ow-all\"><img decoding=\"async\" id=\"n2-ss-12item7\" alt=\"\" class=\"skip-lazy\" loading=\"lazy\" width=\"500\" height=\"500\" data-skip-lazy=\"1\" src=\"\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Segmenter.png\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"31\" data-slide-public-id=\"3\" aria-hidden=\"true\" data-title=\"Personnaliser\" class=\"n2-ss-slide n2-ow  n2-ss-slide-31\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Personnaliser<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-nCoAAYItDbi4\" data-sstype=\"slide\" data-pm=\"default\"><div class=\"n2-ss-layer n2-ow n-uc-YFYe1LlEfukd\" data-pm=\"default\" data-sstype=\"content\" data-hasbackground=\"0\"><div class=\"n2-ss-section-main-content n2-ss-layer-with-background n2-ss-layer-content n2-ow n-uc-YFYe1LlEfukd-inner\"><div class=\"n2-ss-layer n2-ow n2-ss-layer--block n2-ss-has-self-align n2-ss-stretch-layer n-uc-oIjZxC9K10RK\" data-pm=\"normal\" data-sstype=\"row\"><div class=\"n2-ss-layer-row n2-ss-layer-with-background n-uc-oIjZxC9K10RK-inner\"><div class=\"n2-ss-layer-row-inner \"><div class=\"n2-ss-layer n2-ow slider-texte n-uc-j35YyDGroazJ\" data-pm=\"default\" data-sstype=\"col\"><div class=\"n2-ss-layer-col n2-ss-layer-with-background n2-ss-layer-content n-uc-j35YyDGroazJ-inner\"><div class=\"n2-ss-layer n2-ow slider-titre n-uc-AThDIjpEz4DC\" data-pm=\"normal\" data-sstype=\"layer\"><div id=\"n2-ss-12item8\" class=\"n2-font-353db89533f4170838500015f34829fc-hover   n2-ss-item-content n2-ss-text n2-ow\" style=\"display:block;\">3. Personnaliser ses messages<\/div><\/div><div class=\"n2-ss-layer n2-ow n-uc-MXElRbG3y40y\" data-pm=\"normal\" data-sstype=\"layer\"><div class=\"n2-ss-item-content n2-ss-text n2-ow-all\"><div class=\"\"><p class=\"n2-font-684c70f9ab78b681990c1c029aa3f0c4-paragraph   \">Un e-mail g\u00e9n\u00e9rique ne convertit pas. Il est n\u00e9cessaire de se d\u00e9marquer en envoyant, par exemple, une relance apr\u00e8s un panier abandonn\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"n2-ss-layer n2-ow n-uc-LFXZDwM8eSKZ\" data-pm=\"default\" data-sstype=\"col\"><div class=\"n2-ss-layer-col n2-ss-layer-with-background n2-ss-layer-content n-uc-LFXZDwM8eSKZ-inner\"><div class=\"n2-ss-layer n2-ow n-uc-fyGBIaasdxpJ\" data-pm=\"normal\" data-sstype=\"layer\"><div class=\" n2-ss-item-image-content n2-ss-item-content n2-ow-all\"><img decoding=\"async\" id=\"n2-ss-12item10\" alt=\"\" class=\"skip-lazy\" loading=\"lazy\" width=\"500\" height=\"500\" data-skip-lazy=\"1\" src=\"\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Personnaliser.png\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"32\" data-slide-public-id=\"4\" aria-hidden=\"true\" data-title=\"Optimiser\" class=\"n2-ss-slide n2-ow  n2-ss-slide-32\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Optimiser<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-w9gooCPpPt74\" data-sstype=\"slide\" data-pm=\"default\"><div class=\"n2-ss-layer n2-ow n-uc-rlDAQ6WiwWMi\" data-pm=\"default\" data-sstype=\"content\" data-hasbackground=\"0\"><div class=\"n2-ss-section-main-content n2-ss-layer-with-background n2-ss-layer-content n2-ow n-uc-rlDAQ6WiwWMi-inner\"><div class=\"n2-ss-layer n2-ow n2-ss-layer--block n2-ss-has-self-align n2-ss-stretch-layer n-uc-BvATiG0aGWXQ\" data-pm=\"normal\" data-sstype=\"row\"><div class=\"n2-ss-layer-row n2-ss-layer-with-background n-uc-BvATiG0aGWXQ-inner\"><div class=\"n2-ss-layer-row-inner \"><div class=\"n2-ss-layer n2-ow slider-texte n-uc-HcYVTtuXW5lH\" data-pm=\"default\" data-sstype=\"col\"><div class=\"n2-ss-layer-col n2-ss-layer-with-background n2-ss-layer-content n-uc-HcYVTtuXW5lH-inner\"><div class=\"n2-ss-layer n2-ow slider-titre n-uc-xLvjI6HMFnvZ\" data-pm=\"normal\" data-sstype=\"layer\"><div id=\"n2-ss-12item11\" class=\"n2-font-91745fa084559672da542c84f3622960-hover   n2-ss-item-content n2-ss-text n2-ow\" style=\"display:block;\">4. Automatiser ses envois<\/div><\/div><div class=\"n2-ss-layer n2-ow n-uc-iF7wFSTBOJKj\" data-pm=\"normal\" data-sstype=\"layer\"><div class=\"n2-ss-item-content n2-ss-text n2-ow-all\"><div class=\"\"><p class=\"n2-font-bbf27e929e316c2624ca36260b8e117e-paragraph   \">Pour optimiser son temps lors de la cr\u00e9ation et l\u2019envoi d\u2019e-mails, il est possible d\u2019optimiser son temps avec des sc\u00e9narios automatis\u00e9s :<\/p>\n<p class=\"n2-font-bbf27e929e316c2624ca36260b8e117e-paragraph   \">&#8211; E-mail de bienvenue apr\u00e8s inscription. <\/p>\n<p class=\"n2-font-bbf27e929e316c2624ca36260b8e117e-paragraph   \">&#8211; Relance automatique apr\u00e8s inactivit\u00e9. <\/p>\n<p class=\"n2-font-bbf27e929e316c2624ca36260b8e117e-paragraph   \">&#8211; Proposition de produits compl\u00e9mentaires apr\u00e8s achat.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"n2-ss-layer n2-ow n-uc-5PQWF2Z1nOTp\" data-pm=\"default\" data-sstype=\"col\"><div class=\"n2-ss-layer-col n2-ss-layer-with-background n2-ss-layer-content n-uc-5PQWF2Z1nOTp-inner\"><div class=\"n2-ss-layer n2-ow n-uc-UxDkoPXJAfB6\" data-pm=\"normal\" data-sstype=\"layer\"><div class=\" n2-ss-item-image-content n2-ss-item-content n2-ow-all\"><img decoding=\"async\" id=\"n2-ss-12item13\" alt=\"\" class=\"skip-lazy\" loading=\"lazy\" width=\"500\" height=\"500\" data-skip-lazy=\"1\" src=\"\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Automatiser.png\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>                    <\/div>\n\n                                    <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-left-center\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget nextend-arrow n2-ow-all nextend-arrow-previous  nextend-arrow-animated-fade\" data-hide-mobileportrait=\"1\" id=\"n2-ss-12-arrow-previous\" role=\"button\" aria-label=\"previous arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMzIiIGhlaWdodD0iMzIiIHZpZXdCb3g9IjAgMCAzMiAzMiIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KICAgIDxwYXRoIGQ9Ik0xMS40MzMgMTUuOTkyTDIyLjY5IDUuNzEyYy4zOTMtLjM5LjM5My0xLjAzIDAtMS40Mi0uMzkzLS4zOS0xLjAzLS4zOS0xLjQyMyAwbC0xMS45OCAxMC45NGMtLjIxLjIxLS4zLjQ5LS4yODUuNzYtLjAxNS4yOC4wNzUuNTYuMjg0Ljc3bDExLjk4IDEwLjk0Yy4zOTMuMzkgMS4wMy4zOSAxLjQyNCAwIC4zOTMtLjQuMzkzLTEuMDMgMC0xLjQybC0xMS4yNTctMTAuMjkiCiAgICAgICAgICBmaWxsPSIjZmZmZmZmIiBvcGFjaXR5PSIxIiBmaWxsLXJ1bGU9ImV2ZW5vZGQiLz4KPC9zdmc+\" alt=\"previous arrow\"><\/div><\/div><div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-right-center\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget nextend-arrow n2-ow-all nextend-arrow-next  nextend-arrow-animated-fade\" data-hide-mobileportrait=\"1\" id=\"n2-ss-12-arrow-next\" role=\"button\" aria-label=\"next arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,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\" alt=\"next arrow\"><\/div><\/div><div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-center-bottom\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget n2-ss-control-bullet n2-ow-all n2-ss-control-bullet-horizontal\"><div class=\"n2-style-89e6829493f6425211df0e3f6998e151-simple  nextend-bullet-bar n2-bar-justify-content-center\" role=\"group\" aria-label=\"Choose slide to display.\"><div class=\"n2-bullet n2-style-6d42f704aa0fb60d70cb5d81db4d2ac5-dot \" style=\"visibility:hidden;\"><\/div><\/div><\/div><\/div><\/div><\/div><ss3-loader><\/ss3-loader><\/div><\/div><div class=\"n2_clear\"><\/div><\/div>\n\n\n<style>\n    .custom-separator {\n        display: flex;\n        align-items: center;\n        justify-content: center;\n        padding: 40px 0; \/* Ajoute de l'espace au-dessus et en dessous *\/\n    }\n    .custom-separator span {\n        width: 12px;\n        height: 12px;\n        background-color: #ff66c4;\n        border-radius: 50%;\n    }\n    .custom-separator hr {\n        width: 500px; \/* Longueur de la ligne *\/\n        border: none;\n        height: 2px;\n        background-color: #ff66c4;\n        margin: 0; \/* Emp\u00eache l'espace entre la ligne et les cercles *\/\n    }\n<\/style>\n\n<div class=\"custom-separator\">\n    <span><\/span> <!-- Cercle gauche -->\n    <hr>\n    <span><\/span> <!-- Cercle droit -->\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Assurer une bonne d\u00e9livrabilit\u00e9 de ses e-mails <\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloc-delivrabilite is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Delivrabilite-1.png\" alt=\"\" class=\"wp-image-1017\" style=\"width:109px;height:auto\" srcset=\"https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Delivrabilite-1.png 500w, https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Delivrabilite-1-300x300.png 300w, https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Delivrabilite-1-150x150.png 150w, https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Delivrabilite-1-200x200.png 200w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-1\">1. \u00c9viter les spams<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-white-color has-text-color has-link-color wp-elements-2\">Authentifiez vos e-mails (SPF, DKIM, DMARC).<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-3\">Nettoyez votre de base de contacts r\u00e9guli\u00e8rement.<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-4\">Surveillez l\u2019engagement (taux d\u2019ouverture, d\u00e9sabonnements).<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloc-reglementation is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Reglementation-2.png\" alt=\"\" class=\"wp-image-1019\" style=\"width:109px;height:auto\" srcset=\"https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Reglementation-2.png 500w, https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Reglementation-2-300x300.png 300w, https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Reglementation-2-150x150.png 150w, https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Reglementation-2-200x200.png 200w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Respecter la r\u00e9glementation<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utilisez le double opt-in pour garantir un consentement r\u00e9el.<\/li>\n\n\n\n<li>Donnez la possibilit\u00e9 de se d\u00e9sabonner facilement.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<style>\n    .custom-separator {\n        display: flex;\n        align-items: center;\n        justify-content: center;\n        padding: 40px 0; \/* Ajoute de l'espace au-dessus et en dessous *\/\n    }\n    .custom-separator span {\n        width: 12px;\n        height: 12px;\n        background-color: #ff66c4;\n        border-radius: 50%;\n    }\n    .custom-separator hr {\n        width: 500px; \/* Longueur de la ligne *\/\n        border: none;\n        height: 2px;\n        background-color: #ff66c4;\n        margin: 0; \/* Emp\u00eache l'espace entre la ligne et les cercles *\/\n    }\n<\/style>\n\n<div class=\"custom-separator\">\n    <span><\/span> <!-- Cercle gauche -->\n    <hr>\n    <span><\/span> <!-- Cercle droit -->\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Optimiser le contenu et le design <\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloc-objet is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">1. Soigner l\u2019objet de l\u2019e-mail<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019e-mail doit capter l\u2019attention en quelques secondes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c \u00ab&nbsp;Offre SP\u00c9CIALE&nbsp;!!! Cliquez ici&nbsp;\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 \u00ab\u00a0Une surprise vous attend\u00a0\ud83c\udf81 \u00bb<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloc-design is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">2. Miser sur un design efficace<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CTA (Call-To-Action) visible et attractif.<\/li>\n\n\n\n<li>Format mobile-friendly (70 % des e-mails sont ouverts sur mobile).<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloc-suivre is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">3. Suivre et analyser les performances<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les KPI\u2019s \u00e0 surveiller :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Taux d\u2019ouverture : attire-t-il assez ?<\/li>\n\n\n\n<li>Taux de clics : l\u2019e-mail engage-t-il ?<\/li>\n\n\n\n<li>Taux de conversion : l\u2019objectif est-il atteint ?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<style>\n    .custom-separator {\n        display: flex;\n        align-items: center;\n        justify-content: center;\n        padding: 40px 0; \/* Ajoute de l'espace au-dessus et en dessous *\/\n    }\n    .custom-separator span {\n        width: 12px;\n        height: 12px;\n        background-color: #ff66c4;\n        border-radius: 50%;\n    }\n    .custom-separator hr {\n        width: 500px; \/* Longueur de la ligne *\/\n        border: none;\n        height: 2px;\n        background-color: #ff66c4;\n        margin: 0; \/* Emp\u00eache l'espace entre la ligne et les cercles *\/\n    }\n<\/style>\n\n<div class=\"custom-separator\">\n    <span><\/span> <!-- Cercle gauche -->\n    <hr>\n    <span><\/span> <!-- Cercle droit -->\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019e-mail marketing : un canal \u00e0 optimiser en continu !<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019e-mail marketing \u00e9volue sans cesse. Testez, analyser et ajustez pour maximiser son impact et entretenir une relation forte avec votre audience. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-mail marketing : comment construire une strat\u00e9gie efficace ? Pourquoi l\u2019e-mail marketing reste un levier puissant ? Depuis des ann\u00e9es, l\u2019e-mail marketing demeure l\u2019un des canaux de communication les plus performants pour entretenir une relation de proximit\u00e9 avec ses prospects et clients. Mais pour \u00eatre efficace, il faut une strat\u00e9gie bien pens\u00e9e ! Les cl\u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-624","post","type-post","status-publish","format-standard","hentry","category-conseils-astuces"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-mail marketing : comment construire une strat\u00e9gie efficace ? - DigiLab<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cub26ua.ufra.o2switch.site\/?p=624\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-mail marketing : comment construire une strat\u00e9gie efficace ? - DigiLab\" \/>\n<meta property=\"og:description\" content=\"E-mail marketing : comment construire une strat\u00e9gie efficace ? 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