{"id":12,"date":"2025-03-02T17:48:40","date_gmt":"2025-03-02T16:48:40","guid":{"rendered":"https:\/\/www.cub26ua.ufra.o2switch.site\/?page_id=12"},"modified":"2025-03-16T22:20:30","modified_gmt":"2025-03-16T21:20:30","slug":"marketing-digital","status":"publish","type":"page","link":"https:\/\/www.cub26ua.ufra.o2switch.site\/?page_id=12","title":{"rendered":"MARKETING DIGITAL"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center\"><strong>Le marketing digital n\u2019aura plus de secret pour vous !<\/strong><\/h1>\n\n\n\n<style>\n    .custom-separator {\n        display: flex;\n        align-items: center;\n        justify-content: center;\n        padding: 40px 0; \/* Ajoute de l'espace au-dessus et en dessous *\/\n    }\n    .custom-separator span {\n        width: 12px;\n        height: 12px;\n        background-color: #ff66c4;\n        border-radius: 50%;\n    }\n    .custom-separator hr {\n        width: 500px; \/* Longueur de la ligne *\/\n        border: none;\n        height: 2px;\n        background-color: #ff66c4;\n        margin: 0; \/* Emp\u00eache l'espace entre la ligne et les cercles *\/\n    }\n<\/style>\n\n<div class=\"custom-separator\">\n    <span><\/span> <!-- Cercle gauche -->\n    <hr>\n    <span><\/span> <!-- Cercle droit -->\n<\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\" style=\"margin-right:0;margin-left:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;grid-template-columns:auto 40%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Le marketing digital : qu\u00e9saco ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing digital est l\u2019ensemble des techniques et strat\u00e9gies utilis\u00e9es sur les supports et canaux num\u00e9riques pour promouvoir une marque, un produit ou un service. \u00c0 l\u2019\u00e8re du tout-connect\u00e9, il est devenu incontournable pour les entreprises ou personnes qui souhaitent d\u00e9velopper leur visibilit\u00e9, attirer de nouveaux clients et fid\u00e9liser leur audience.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab\u00a0L\u2019objectif de la vente est de satisfaire un besoin client, celui du marketing est de comprendre ce besoin.\u00a0\u00bb &#8211; <strong>Philip Kotler<\/strong>, professeur en strat\u00e9gie Marketing&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Que ce soit via les moteurs de recherche, les r\u00e9seaux sociaux, les <a href=\"https:\/\/www.cub26ua.ufra.o2switch.site\/?p=624\" target=\"_blank\" rel=\"noreferrer noopener\">e-mails<\/a> ou encore la publicit\u00e9 en ligne, le marketing digital permet d\u2019atteindre efficacement sa cible en s\u2019adaptant \u00e0 ses besoins et comportements.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"456\" height=\"425\" src=\"https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Cibler-3.png\" alt=\"\" class=\"wp-image-846 size-full\" srcset=\"https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Cibler-3.png 456w, https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Cibler-3-300x280.png 300w, https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Cibler-3-200x186.png 200w\" sizes=\"auto, (max-width: 456px) 100vw, 456px\" \/><\/figure><\/div>\n\n\n\n<style>\n    .custom-separator {\n        display: flex;\n        align-items: center;\n        justify-content: center;\n        padding: 40px 0; \/* Ajoute de l'espace au-dessus et en dessous *\/\n    }\n    .custom-separator span {\n        width: 12px;\n        height: 12px;\n        background-color: #ff66c4;\n        border-radius: 50%;\n    }\n    .custom-separator hr {\n        width: 500px; \/* Longueur de la ligne *\/\n        border: none;\n        height: 2px;\n        background-color: #ff66c4;\n        margin: 0; \/* Emp\u00eache l'espace entre la ligne et les cercles *\/\n    }\n<\/style>\n\n<div class=\"custom-separator\">\n    <span><\/span> <!-- Cercle gauche -->\n    <hr>\n    <span><\/span> <!-- Cercle droit -->\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Les strat\u00e9gies incontournables du marketing digital<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloc-1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-1\">1. Le r\u00e9f\u00e9rencement naturel (SEO)<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\">Optimiser son site pour les moteurs de recherche permet d\u2019am\u00e9liorer sa visibilit\u00e9 et d\u2019attirer un trafic qualifi\u00e9 de mani\u00e8re naturelle. Un bon SEO repose sur des mots-cl\u00e9s pertinents, un contenu de qualit\u00e9 et une exp\u00e9rience utilisateur optimis\u00e9e.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/www.cub31ua.ufra.o2switch.site\/\" style=\"border-radius:5px\" target=\"_blank\" rel=\"noreferrer noopener\">Voir un exemple de site optimis\u00e9<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloc-2 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">2. Le marketing de contenu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9er et partager des contenus engageants (articles de blog, <a href=\"https:\/\/www.cub26ua.ufra.o2switch.site\/?p=510\" target=\"_blank\" rel=\"noreferrer noopener\">vid\u00e9os<\/a>, infographies\u2026) permet d\u2019apporter de la valeur \u00e0 son audience tout en renfor\u00e7ant son expertise et sa cr\u00e9dibilit\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.cub26ua.ufra.o2switch.site\/?p=510\" style=\"border-radius:5px\" target=\"_blank\" rel=\"noreferrer noopener\">En savoir plus sur la vid\u00e9o<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns bloc-3-4 is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloc-3 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">3. La publicit\u00e9 en ligne (SEA, display, social ads)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les annonces sponsoris\u00e9es sur Google (SEA) ou sur les r\u00e9seaux sociaux permettent de toucher rapidement une audience cibl\u00e9e et de booster la visibilit\u00e9 d\u2019une marque.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloc-4 has-white-color has-text-color has-link-color wp-elements-3 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">4. Le marketing sur les r\u00e9seaux sociaux<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook, Instagram, LinkedIn, TikTok\u2026 Chaque plateforme a ses sp\u00e9cificit\u00e9s et permet de cr\u00e9er une relation de proximit\u00e9 avec sa communaut\u00e9 en partageant du contenu attractif et en interagissant directement avec les utilisateurs.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns bloc-5-6 is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloc-5 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-4\">5. L\u2019e-mail marketing<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-5 wp-block-paragraph\">L\u2019e-mailing reste un levier puissant pour entretenir la relation avec ses prospects et clients via des newsletters, des offres promotionnelles ou des campagnes automatis\u00e9es.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/www.cub26ua.ufra.o2switch.site\/?p=624\" style=\"border-radius:5px\" target=\"_blank\" rel=\"noreferrer noopener\">Lire un article sur l&rsquo;e-mail marketing<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloc-6 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">6. Le marketing d\u2019affiliation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing d&rsquo;affiliation consiste \u00e0 collaborer avec des partenaires externes (affili\u00e9s) qui promeuvent vos produits ou services en \u00e9change d&rsquo;une commission sur les ventes g\u00e9n\u00e9r\u00e9es. Cette approche permet de b\u00e9n\u00e9ficier d&rsquo;une visibilit\u00e9 accrue tout en payant uniquement pour les r\u00e9sultats concrets.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bloc-7 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">7. L\u2019influence marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Collaborer avec des influenceurs permet d\u2019accro\u00eetre la notori\u00e9t\u00e9 d\u2019une marque en b\u00e9n\u00e9ficiant de leur audience et de leur cr\u00e9dibilit\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column bloc-8 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-6\">8. L\u2019analyse des performances (Web Analytics)<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-7 wp-block-paragraph\">Mesurer et analyser ses actions marketing est essentiel pour ajuster sa strat\u00e9gie et am\u00e9liorer continuellement ses r\u00e9sultats.<\/p>\n<\/div>\n<\/div>\n\n\n\n<style>\n    .custom-separator {\n        display: flex;\n        align-items: center;\n        justify-content: center;\n        padding: 40px 0; \/* Ajoute de l'espace au-dessus et en dessous *\/\n    }\n    .custom-separator span {\n        width: 12px;\n        height: 12px;\n        background-color: #ff66c4;\n        border-radius: 50%;\n    }\n    .custom-separator hr {\n        width: 500px; \/* Longueur de la ligne *\/\n        border: none;\n        height: 2px;\n        background-color: #ff66c4;\n        margin: 0; \/* Emp\u00eache l'espace entre la ligne et les cercles *\/\n    }\n<\/style>\n\n<div class=\"custom-separator\">\n    <span><\/span> <!-- Cercle gauche -->\n    <hr>\n    <span><\/span> <!-- Cercle droit -->\n<\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:38% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"388\" src=\"http:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Statistiques.png\" alt=\"\" class=\"wp-image-849 size-full\" srcset=\"https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Statistiques.png 500w, https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Statistiques-300x233.png 300w, https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Statistiques-200x155.png 200w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Pourquoi adopter une strat\u00e9gie digitale ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui, ne pas \u00eatre pr\u00e9sent en ligne, c\u2019est laisser le champ libre \u00e0 la concurrence. Une bonne strat\u00e9gie digitale permet de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\">Augmenter sa visibilit\u00e9 et sa notori\u00e9t\u00e9.<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\">Attirer des prospects qualifi\u00e9s.<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\">Fid\u00e9liser sa client\u00e8le.<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\">G\u00e9n\u00e9rer des ventes et du chiffre d\u2019affaires.<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--20);padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\">Adapter son offre aux attentes des consommateurs.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Que vous soyez un ind\u00e9pendant, une start-up, une PME ou une grande entreprise, le marketing digital est un levier incontournable pour atteindre vos objectifs. Il ne reste plus qu\u2019\u00e0 choisir les bonnes strat\u00e9gies et \u00e0 les adapter \u00e0 votre activit\u00e9 !<\/p>\n<\/div><\/div>\n\n\n\n<style>\n    .custom-separator {\n        display: flex;\n        align-items: center;\n        justify-content: center;\n        padding: 40px 0; \/* Ajoute de l'espace au-dessus et en dessous *\/\n    }\n    .custom-separator span {\n        width: 12px;\n        height: 12px;\n        background-color: #ff66c4;\n        border-radius: 50%;\n    }\n    .custom-separator hr {\n        width: 500px; \/* Longueur de la ligne *\/\n        border: none;\n        height: 2px;\n        background-color: #ff66c4;\n        margin: 0; \/* Emp\u00eache l'espace entre la ligne et les cercles *\/\n    }\n<\/style>\n\n<div class=\"custom-separator\">\n    <span><\/span> <!-- Cercle gauche -->\n    <hr>\n    <span><\/span> <!-- Cercle droit -->\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing digital n\u2019aura plus de secret pour vous ! Les strat\u00e9gies incontournables du marketing digital 1. Le r\u00e9f\u00e9rencement naturel (SEO) Optimiser son site pour les moteurs de recherche permet d\u2019am\u00e9liorer sa visibilit\u00e9 et d\u2019attirer un trafic qualifi\u00e9 de mani\u00e8re naturelle. Un bon SEO repose sur des mots-cl\u00e9s pertinents, un contenu de qualit\u00e9 et une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MARKETING DIGITAL - DigiLab<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cub26ua.ufra.o2switch.site\/?page_id=12\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MARKETING DIGITAL - DigiLab\" \/>\n<meta property=\"og:description\" content=\"Le marketing digital n\u2019aura plus de secret pour vous ! Les strat\u00e9gies incontournables du marketing digital 1. Le r\u00e9f\u00e9rencement naturel (SEO) Optimiser son site pour les moteurs de recherche permet d\u2019am\u00e9liorer sa visibilit\u00e9 et d\u2019attirer un trafic qualifi\u00e9 de mani\u00e8re naturelle. Un bon SEO repose sur des mots-cl\u00e9s pertinents, un contenu de qualit\u00e9 et une [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cub26ua.ufra.o2switch.site\/?page_id=12\" \/>\n<meta property=\"og:site_name\" content=\"DigiLab\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-16T21:20:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Cibler-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"456\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cub26ua.ufra.o2switch.site\\\/?page_id=12\",\"url\":\"https:\\\/\\\/www.cub26ua.ufra.o2switch.site\\\/?page_id=12\",\"name\":\"MARKETING DIGITAL - DigiLab\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cub26ua.ufra.o2switch.site\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cub26ua.ufra.o2switch.site\\\/?page_id=12#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cub26ua.ufra.o2switch.site\\\/?page_id=12#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cub26ua.ufra.o2switch.site\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Cibler-3.png\",\"datePublished\":\"2025-03-02T16:48:40+00:00\",\"dateModified\":\"2025-03-16T21:20:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cub26ua.ufra.o2switch.site\\\/?page_id=12#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cub26ua.ufra.o2switch.site\\\/?page_id=12\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.cub26ua.ufra.o2switch.site\\\/?page_id=12#primaryimage\",\"url\":\"https:\\\/\\\/www.cub26ua.ufra.o2switch.site\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Cibler-3.png\",\"contentUrl\":\"https:\\\/\\\/www.cub26ua.ufra.o2switch.site\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Cibler-3.png\",\"width\":456,\"height\":425,\"caption\":\"Une femme explique comment cibler une audience \u00e0 trois autres femmes.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cub26ua.ufra.o2switch.site\\\/?page_id=12#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.cub26ua.ufra.o2switch.site\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MARKETING DIGITAL\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cub26ua.ufra.o2switch.site\\\/#website\",\"url\":\"https:\\\/\\\/www.cub26ua.ufra.o2switch.site\\\/\",\"name\":\"DigiLab\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cub26ua.ufra.o2switch.site\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MARKETING DIGITAL - DigiLab","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cub26ua.ufra.o2switch.site\/?page_id=12","og_locale":"fr_FR","og_type":"article","og_title":"MARKETING DIGITAL - DigiLab","og_description":"Le marketing digital n\u2019aura plus de secret pour vous ! Les strat\u00e9gies incontournables du marketing digital 1. Le r\u00e9f\u00e9rencement naturel (SEO) Optimiser son site pour les moteurs de recherche permet d\u2019am\u00e9liorer sa visibilit\u00e9 et d\u2019attirer un trafic qualifi\u00e9 de mani\u00e8re naturelle. Un bon SEO repose sur des mots-cl\u00e9s pertinents, un contenu de qualit\u00e9 et une [&hellip;]","og_url":"https:\/\/www.cub26ua.ufra.o2switch.site\/?page_id=12","og_site_name":"DigiLab","article_modified_time":"2025-03-16T21:20:30+00:00","og_image":[{"width":456,"height":425,"url":"https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Cibler-3.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cub26ua.ufra.o2switch.site\/?page_id=12","url":"https:\/\/www.cub26ua.ufra.o2switch.site\/?page_id=12","name":"MARKETING DIGITAL - DigiLab","isPartOf":{"@id":"https:\/\/www.cub26ua.ufra.o2switch.site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cub26ua.ufra.o2switch.site\/?page_id=12#primaryimage"},"image":{"@id":"https:\/\/www.cub26ua.ufra.o2switch.site\/?page_id=12#primaryimage"},"thumbnailUrl":"https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Cibler-3.png","datePublished":"2025-03-02T16:48:40+00:00","dateModified":"2025-03-16T21:20:30+00:00","breadcrumb":{"@id":"https:\/\/www.cub26ua.ufra.o2switch.site\/?page_id=12#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cub26ua.ufra.o2switch.site\/?page_id=12"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.cub26ua.ufra.o2switch.site\/?page_id=12#primaryimage","url":"https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Cibler-3.png","contentUrl":"https:\/\/www.cub26ua.ufra.o2switch.site\/wp-content\/uploads\/2025\/03\/Cibler-3.png","width":456,"height":425,"caption":"Une femme explique comment cibler une audience \u00e0 trois autres femmes."},{"@type":"BreadcrumbList","@id":"https:\/\/www.cub26ua.ufra.o2switch.site\/?page_id=12#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.cub26ua.ufra.o2switch.site\/"},{"@type":"ListItem","position":2,"name":"MARKETING DIGITAL"}]},{"@type":"WebSite","@id":"https:\/\/www.cub26ua.ufra.o2switch.site\/#website","url":"https:\/\/www.cub26ua.ufra.o2switch.site\/","name":"DigiLab","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cub26ua.ufra.o2switch.site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/www.cub26ua.ufra.o2switch.site\/index.php?rest_route=\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cub26ua.ufra.o2switch.site\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cub26ua.ufra.o2switch.site\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cub26ua.ufra.o2switch.site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cub26ua.ufra.o2switch.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12"}],"version-history":[{"count":32,"href":"https:\/\/www.cub26ua.ufra.o2switch.site\/index.php?rest_route=\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":1121,"href":"https:\/\/www.cub26ua.ufra.o2switch.site\/index.php?rest_route=\/wp\/v2\/pages\/12\/revisions\/1121"}],"wp:attachment":[{"href":"https:\/\/www.cub26ua.ufra.o2switch.site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}